Home' Cherry Magazine : Cherry spring 2018 Contents MARKETING/ON-FARM
Spring 2018 | horticulture.com.au/grower-focus/cherry
BY ANDREW COOKE
showcased their premium
products under the Taste
Australia banner at Asia Fruit
Logistica in Hong Kong in
early September, with a Hort Innovation
delegation of more than 220 stakeholders
representing 80 Australian businesses.
The Taste Australia initiative was
launched at the exhibition – the largest
specialised fruit and vegetable trade event
in Asia – last year. The project proved so
successful, it is now being rolled out in 10
countries across Asia and the Middle East.
In the 12 months since Hort Innovation
launched the initiative, the industry
has reported record export sales and
greater demand for Australian produce.
Underpinned by more than $40 million
in research and development projects,
and backed by world-class science and
technology, the Taste Australia initiative was
developed in response to industry calls for
a cohesive national export project to drive
foreign interest and demand for Australian
The effort over the past 12 months saw
the value of fresh horticultural exports reach
a record $2.18 billion for the year ending
June 2018, with more than 40 per cent of
this value being driven by the export of
cherries, citrus fruits and table grapes.
Hort Innovation’s general manager
for trade, Michael Rogers, says the export
results not only demonstrated the value of
Taste Australia activities, but also positioned
the Australian horticultural industry well
within foreign markets.
“Australia has a solid reputation for
delivering high-end produce that has
undergone the most rigorous inspections
along all stages of the supply chain, and
the Taste Australia brand builds on this,” Mr
“We have been exhibiting at Asia Fruit
Logistica for more than 10 years. When
Taste Australia launched last year, we found
it increased our engagement with key
stakeholders across Asia.
“Through the Taste Australia brand, we
are strengthening our homegrown produce
on a global stage, bringing high-quality,
high-end premium goods to international
This year’s edition of Asia Fruit Logistica,
held from 5 to 7 September, was hailed
a success after attracting 826 exhibitor
companies and more than 13,500 visitors.
Wilfried Wollbold, from event organiser
Global Produce Events, says all aspects of
the event improved on last year, with more
Above: NSW cherry grower Vincent Chen, Charlotte Brunt
(Cherry Growers Australia) and NSW CGA president Fiona
Hall at Asia Fruit Logistica in September.
PHOTO: COURTESY TASTE AUSTRALIA
exhibitors from a wider range of countries,
higher visitor numbers, and a 10 per cent
increase in overall floor space.
The event also attracted new
exhibitors from the logistics, machinery and
technology sectors, underlining the crucial
role of such supply chain partners and
service providers in horticultural industries,
Mr Wollbold says.
To see the Taste Australia and Hort Innovation
presence at Asia Fruit Logistica, visit:
GUIDE HELPS FRUIT
AGAINST PESTS AND
The NSW Department of Primary Industries (DPI)
has released the latest Orchard plant protection
guide for deciduous fruits in NSW to help
commercial orchardists control common pests
The NSW DPI’s development officer for
temperate fruits, Kevin Dodds, says the guide
outlines a variety of issues affecting growers,
as well as measures that will help increase
orchard production and market access, either
domestically or internationally.
The deciduous fruits covered in the guide
include cherries, apples, apricots, pears, pome
fruit, plums, prunes, peaches and nectarines.
The main feature article is by temperate
fruits entomologist David Williams of Agriculture
Victoria. “The article provides an insight into the
parasitic wasp Mastrus ridens, a new biological
control agent for the codling moth pest,” Mr
He says another highlight is updates for
growers by NSW DPI plant biosecurity officer
Lloyd Kingham on progress towards improving
market access protocols for mainland fruit.
“Also, a section in the guide provides details
for the control of Queensland fruit fly (Qfly), a
prominent pest in orchards, and it is everyone’s
responsibility to manage them. To assist in
suppressing Qfly populations, growers are
advised to continue with protein bait sprays, use
male annihilation technique and follow good
hygiene practices throughout the year, not just
when the crop is susceptible.”
The Orchard plant protection guide
for deciduous fruits in NSW is available for
download online (www.dpi.nsw.gov.au).
Commercial temperate fruit producers in NSW
can also collect a copy at
their Local Land
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