Home' Cherry Magazine : Cherry summer 2017-18 Contents 3
DRIVING INDUSTRY INNOVATION
horticulture.com.au/grower-focus/cherry | Summer 2017
Happy new year, fellow growers. I hope your festive season was a
blessed one and the new year is looking promising for you all.
I need not tell you what a mixed bag the 2017-18 cherry harvest
turned out to be. It seemed, in many respects, that it depended
which rain cloud you happened to be under – and when – as to how
your season progressed.
As the rain tumbled down in vast quantities, our forecast of
a “super crop” to smash all records was quickly subdued. There
was still a significant amount of fruit in the market at all times, but
reports of varieties and blocks left behind, as well as low pack-out
percentages, certainly dampened our national crop tonnage.
On the plus side, however, with Vietnam open for the whole
season it was extremely pleasing to see growers willing to ship into
this market right from the opening of the season. I visited Vietnam
during the harvest, in early December, and it was pleasing to see
significant quantities of Australian cherries in the market from a wide
range of growers.
During my time in the market, it seemed concerns about people
“buying and shipping from the market floor” could be mitigated at
this stage as all fruit seen could be traced directly back to growers
exporting it themselves.
Demand was strong, interest was high and requests for
additional information about supply opportunities and future
partnerships with the Australian industry and growers were
extremely pleasing to see. I believe that our faith in Vietnam as a key
export market is well-founded.
lag while China made preparations for accepting fruit under the
new protocol, but it has been pleasing to see the protocol finally
published on the Manual of Importing Country Requirements
(MICOR) and even better to see some initial consignments already
being sent. This is an extremely important step as it demonstrates
to all parties both our willingness to trade and our export readiness.
I thank all those involved in completing the first shipments to China,
a monumental step in the history of the Australian cherry industry.
As we move into 2018 with two new markets open to mainland
production, the focus for many growers will be preparing for the
2018-19 season with regard to orchard registration and preparation
for export to China.
This is a big step and the protocol is a fumigation pathway that
will be a new method of export for many. I would encourage any
growers who are considering registering and using the fumigation
pathway for next season to start dialogue with industry now around
the requirements and start making arrangements for treatment
providers, trapping and monitoring. There is a lot involved with this
protocol and it will take significant understanding and preparation to
make it work successfully. The CGA will be running export-readiness
workshops again this year to help the export registration process.
I hope the 2017-18 harvest was good for you all. There were many
challenges this season in weather and our offshore cherry producing
competitors, but I hope the season was successful for you.
Our work on market access and development will continue this
year with the added complexity of helping the industry prepare for
and develop the new markets in China and Vietnam. This is a big
new step for our industry but one that I trust will mark a season of
transformative change for the better for all
of our operations.
I look forward to seeing you
somewhere in an orchard soon.
President of the Cherry Growers
DEVELOPING THE MARKETS IN CHINA
AND VIETNAM IS A BIG NEW STEP FOR OUR
INDUSTRY BUT ONE THAT I TRUST WILL
MARK A SEASON OF TRANSFORMATIVE
CHANGE FOR THE BETTER FOR ALL OF
horticulture.com.au/grower-focus/cherry | Summer 2017-18
Work continues on expanding our access treatments to include
fumigation and the market is seeking advice on when to purchase,
what to purchase and how to market, so I believe our investment in
Vietnam as an industry is only just beginning.
We will have to watch our quality, however. This is something
we have to be closely mindful of as more markets open. With all
the fanfare and excitement in opening a new market, both from the
Australian industry and the target export market, our perception as
a premium cherry supplier will not be retained if we cannot maintain
quality at the high level our price point will demand.
There has also been much excitement about access to mainland
China being successfully negotiated in late 2017. There was a
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