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10 INDUSTRY UPDATES
“MR ROGERS’ EXPERIENCE AND
LEADERSHIP CAPABILITY IS
INSTRUMENTAL IN THE
IMPLEMENTATION OF HORT
INNOVATION’S TRADE AND
– John Lloyd
New trade and export GM
While the cherry industry forges ahead with
plans to boost exports to absorb half of the
national crop by 2017, Horticulture Innovation
Australia has added Michael Rogers as its
new general manager, trade. Mr Rogers has
been getting stuck in since late July and will
head up the trade development team.
Horticulture Innovation Australia Chief
Executive John Lloyd says the new role was
created in line with the organisation’s ongoing
commitment to boost Australia’s trade.
“It is with great pleasure that we
announce the appointment of Michael
Rogers, a professional with extensive
experience across a variety of key trade-
related agricultural acitivities,” he says.
“Mr Rogers’ experience and leadership
capability is instrumental in the development
and implementation of Hort Innovation’s
trade and export strategy.”
Most recently, Mr Rogers drove the
establishment of the Agribusiness Forum
at the Australian Food and Grocery
Hort Innovation’s new general manager, trade,
PHOTO: HORT INNOVATION
The new appointees to the Strategic
Investment Advisory Panel, below, will
serve a three-year term.
Andrew Smith, Smiths Fruit, Victoria
Michael Rouget, Koala Country
Steve Chapman, R.L. Chapman &
Sons Pty Ltd (‘Chappies’), Victoria
Tom Eastlake, Eastlake’s Family Tree,
Fiona Hall, Caernarvon Cherry Co
and Bonny Glen Fruits, NSW
Anthony Hannaford, Torrens Valley
Nic Hansen, Cherries Tasmania
Lucy Gregg, Reid Fruits, Tasmania
Michael Batinich, E.B . Batinich
and Co (‘Cherrymore’), NSW
ADVISORY PANEL GETS
Horticulture Innovation Australia’s new Strategic
Investment Advisory Panel (SIAP) for the cherry
industry had its first meeting in Melbourne in July.
As part of the meeting, the panel discussed the
process for the industry’s new strategic investment
plan, now underway, and a range of new research
and development concepts.
It was the first of what is expected to be a
bi-annual meeting for the panel, likely to be held
pre and post-harvest each year.
SIAP’s key role is to give Hort Innovation
advice on strategic investment for the industry as
a whole, in research and development and
marketing, plus extending to export strategy.
As part of this advisory role, SIAP discussed
several industry priorities and how they relate to
suggested projects, including pest management,
biosecurity, the National Cherry Development
Program, market access, and on-orchard and
post-harvest best practice.
If you have any questions about the SIAP,
please contact Mark Spees, Relationship Manager, on
02 8295 2392 or email@example.com
Council, where he worked to improve
the international trade arrangements for
processed food, developing strategies
and looking for opportunities to improve
export systems and policies. Mr Rogers has
also held senior roles with the Australian
Department of Foreign Affairs and Trade
and the Queensland Department of
Agriculture, Fisheries and Forestry.
He joins Hort Innovation’s trade unit,
which includes Hort Innovation trade
manager Sam Lawrence and trade event
manager Julie Willis. It works closely with
Dr Peter Whittle, Hort Innovation’s portfolio
manager, biosecurity and market access.
The trade unit supports the horticulture
sector’s export goals and works with
individual industries to help achieve their
objectives, such as cherry export expansion
targets. It is advised by an assessments
panel and an industry advisory panel of
industry representatives including Cherry
Growers Australia treasurer Hugh Molloy.
Development of the new cherry industry
strategic investment plan (SIP) is underway,
with an industry engagement roadshow
hitting WA, SA, Victoria, NSW and Tasmania
over the past few months.
The new plan will set the agenda
for decisions on levy investments, and
will aim to represent a balanced view
of stakeholder priorities for the cherry
industry. A draft plan is due to be released
for comment in November.
The SIP process is being undertaken
by Horticulture Innovation Australia (Hort
Innovation) in collaboration with its delivery
partners and stakeholders.
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